If you’re waiting until mid-December to buy skincare, we have some bad news.

By

Soumya Kumar

Soumya is a deals writer who covers consumer tech, shopping deals, and the products people use every day. With experience writing about everything from AI tools and software to smartphones and home gadgets, she enjoys breaking down product research into clear, useful recommendations. When she's not tracking deals, she's usually comparing products, digging through reviews, and figuring out what actually makes a purchase worth it.

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on October 29, 2026

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TL;DR: Google's new When to Buy Guide analyzed holiday shopping data across thousands of retailers to pinpoint the best days to shop.…