Google has published new guidance that canonicalizes itself as the single source of objective truth for SEO practices, including for AI SEO. The new guidance, published on Google Search Central, is Google’s strongest assertion of itself as the official source of information SEO best practices and SEO tools.

The effect of the new guidance is to assert Google as the authoritative source of resources, tools, SEO information, and SEO data.

The five main points of the new documentation are:

Google says it is the authority on SEO advice

Google Claims authoritativeness over AI Search optimization advice

Google distances itself from third-party SEO tools

Google recommends itself for SEO tools

Urges businesses to think critically about third-party SEO services

Ambiguous Guidance About SEO Services

Google’s guidelines appears to address agencies and individuals who provide SEO services.…