Google has published new guidance that canonicalizes itself as the single source of objective truth for SEO practices, including for AI SEO. The new guidance, published on Google Search Central, is Google’s strongest assertion of itself as the official source of information SEO best practices and SEO tools. The effect of the new guidance is to assert Google as the authoritative source of resources, tools, SEO information, and SEO data. The five main points of the new documentation are: Google says it is the authority on SEO advice Google Claims authoritativeness over  AI Search optimization advice Google distances itself from third-party SEO tools Google recommends itself for SEO tools Urges businesses to think critically about third-party SEO services Ambiguous Guidance About SEO Services Google’s guidelines appears to address agencies and individuals who provide SEO services. Whether that’s the guidance’s intent or not, that’s the effect that the new wording  has.…