I've lost count of how many small tools start with a sentence like this:

"Surely someone has already fixed this."

That was the thought behind LabelChop , a boring little desktop app for Australian sellers who use MyPost Business and 4x6 thermal label printers.

The problem sounds too small to be a product. MyPost Business gives you an A4 PDF. Your thermal printer wants a 4x6 or 100x150mm label. Somewhere between those two facts, people end up opening Acrobat, cropping, screenshotting, resizing, changing print settings, wasting labels, and swearing at a Dymo or Zebra printer.

I know. Not exactly glamorous SaaS.

But it was the kind of problem that kept showing up in the same shape. Sellers were not asking for an ecommerce operating system.…