Swatch has been teasing us for the last week about a secret release scheduled to debut on May 16th. The teasers refer to the Swatch POP (a watch introduced in 1986), a lanyard, a “clac” sound, Audemars Piguet’s Royal Oak, and a Sistem51 mechanical movement.

Audemars Piguet × Swatch Royal POp

Once word about this collaboration got out, the internet, especially social media, was immediately on fire. We’ve seen comments and posts from people who couldn’t believe Audemars Piguet was involved in the project. However, AP also shared social media posts about the upcoming introduction, easily debunking their doubts. The discussions and comments are all over the place. There’s love, hate, and everything in between. And a lot of it is fueled by creative (and less creative) AI-generated images from those trying to come up with (or reveal) the products that Swatch and Audemars Piguet will show us soon.

So, what do we know? What is it about?…