I'm the developer of minulo, an iPhone app that hides Reels and Shorts. The website is small, so I wanted a plain answer to two questions: which referrers actually send people on to the App Store, and do the people who arrive from AI assistants stick around in the app as well as everyone else?

This post covers six days of site data (Oct 20 to Oct 25, 2026) and the app's own retention numbers by acquisition source. The numbers are small. Please read them as directions, not conclusions.

How the site is measured

The site sends only two events to PostHog:

site_view when a page loads

site_store_click when someone taps the App Store button

Both carry site=true so they never mix with app events. Each event also carries path , lang , landing (the first page opened in that tab) and src , the first referrer of the tab. src is decided like this:

if the URL has ?ref= , use that tag

otherwise, use the referrer's domain

otherwise, direct

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