Most apps lose over half their opted-in users within a year. The cause is usually the app itself: wrong timing, generic copy, too many sends.

Before any push, ask one question:

Why would this person be glad their phone buzzed right now?

If the answer is "so our numbers go up", don't send it.

Ask for permission after a win, not at launch Wait for the first real win: a saved result, a completed order. Show your own screen first. Trigger the system prompt only after they tap yes. Name the reason: "Get a message when your order ships", not "Enable notifications". On iOS, use provisional authorization for informational pushes.

Asking at launch gets about 40% opt-in on iOS. Asking after a win gets 70%+.

Give every push a reason that belongs to the reader Noise Their reason We miss you! Come back and explore. Your draft from Tuesday is still here. New features just dropped. The export you asked about is live. 50% off, today only! The jacket you saved dropped to $48.…