Menu

1 / 2

I A/B Tested 7 LinkedIn Headlines Over 30 Days — Only 2 Got Recruiter Outreach. Here Is the Data

DEV Community·charlie-morrison·6 months ago
#4fHBnYOY
#career#jobs#linkedin#pattern#search
Reading 0:00
15s threshold

I have been writing about LinkedIn invisibility for two months. Last month I tested it on myself.

The setup: rotate seven headline patterns across thirty days, one week per pattern (with two patterns getting two weeks because I needed more data). Hold the rest of the profile completely static. Track inbound recruiter messages, profile views, and search appearances via the analytics tab. Use a private alt-account a friend ran to verify search position for the same target keywords across each headline.

Two patterns won. Five did not. Here is what shipped and what flopped.

The seven headlines I tested

I tried to hit the actual variance you see in the wild rather than only the ones I expected to win.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.