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Bing Ads Revenue Up 12% - New Growth

Search Engine Roundtable·Barry Schwartz·6 months ago
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Home / Bing / Bing Ads Revenue Up 12% - New Growth

Apr 29, 2026 - 4:12 pm

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Microsoft reported its third quarter 2026 earnings and it showed that its search and advertising revenue was up for 12% and that means its ad growth is growing again. The previous quarter it was up 10% before that, up 16% and the one before that was 21% and this quarter, it is only up 10%.

Microsoft wrote, "Search advertising revenue excluding traffic acquisition costs increased 12% (up 9% in constant currency)."

Microsoft reports Q3 revenue up 18% YoY to $82.9 billion, operating income up 20% to $38.4B, and net income up 20% to $31.8.

Here is the chart I make showing just the ad dollar change from quarter to quarter, so you can see just that:

Here are the highlights from the earnings release:

Revenue was $82.9 billion and increased 18% (up 15% in constant currency)

Operating income was $38.4 billion and increased 20% (up 16% in constant currency)

Net income was $31.8 billion and increased 23% on a GAAP basis, and…

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