You want to give your first customers a better deal: a lower launch price, a code for a community, or a free code for a friend who'll test things. It sounds like one setting. Then the questions start. Does the code work on the yearly plan? What does someone pay in month four? Can a code you shared with ten people end up on a coupon site?

I'm Deepak, a developer in Hyderabad. I build side projects with AI agents and spend a lot of my time wiring payments into apps made with Claude Code, Cursor and Codex. This guide covers launch prices and coupon codes in plain words: what to decide, what Polar and Stripe let you set, and what to test. No code needed.

Everything I say about Polar and Stripe comes from their own docs, as of 4 Nov 2026, linked so you can check again. Re-read them before you rely on a detail.

The short answer

Before your agent builds "a discount", decide three things:

Who gets it. Everyone until a date (a launch price), or only people with a code.

How long it lasts.…