Hey everyone!

I currently work in corporate email marketing using SFMC, and I'm pretty comfortable with AMPScript, SQL, and most of what marketing cloud has to offer. I've been working with SFMC for about 6 years now.

I recently got a job offer from a smaller company that uses Pardot. The pay increase is pretty significant, going from $80k to $90k plus a yearly bonus.

My only hesitation is whether moving from SFMC to Pardot would hurt my career growth in the long run. I've spent years building up my SFMC skills, and I'm not sure if switching to Pardot would be a step backward. The title will also be the same, so it’s a lateral move.

Curious what others think. Would you take the pay increase, or stick with SFMC for the long term career opportunities?