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AI-powered surveillance company Palantir created a chore coat. Great, now I have no choice but to burn mine | Van Badham

the Guardian·Van Badham·6 months ago
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It’s taken me years to find a chore coat with a cut that flatters my big tits but, now that I finally own one, I want to incinerate it.

Such is the power of brand contamination; infamous data surveillance megacorp Palantir, has decided to bang a logo on a chore coat to sell as corporate merch .

Chore coats are the traditional short denim or twill jacket of the 19th-century French working class. Palantir, however, is a company whose public words and commercial-in-confidence activities are inspiring local calls to have its contracts cancelled and its business banned .

The gentle French garment is now as cursed as whatever “Marie Amazonette” will ever wear to the Met Gala .

According to the New York Times, Palantir’s head of strategic engagement wanted to create a merch offering “that wasn’t a bland corporate polo or vest”.…

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