TL;DR

After 7 years building social apps for global markets, here are 4 compliance and localization traps I see developers fall into repeatedly:

Vocabulary in store metadata that platforms read as dating-suggestive

Reviewer notes that surface the riskiest version of your app first

The in vs id vs IN localization code mess (Hindi vs Indonesian vs India)

Treating content moderation as a bolt-on instead of as architecture

Concrete word lists, code references, and platform differences below.

1. The Store Metadata Vocabulary Trap

Most non-native English speakers underestimate how loaded certain words are when they appear in App Store / Google Play metadata or Meta ad creatives.

The platforms run keyword scans across app titles, descriptions, screenshots, ad copy, and reviewer notes .…