Menu

Post image 1
Post image 2
1 / 2
0

Ferrari's Bold Electric Gamble: Why the Hated Luce Could Still Win Big

Reading 0:00
15s threshold

Ferrari just dropped its first fully electric model. The internet lost its mind. Critics called the Luce ugly. Fans compared its rounded, glass-heavy shape to a Nissan Leaf. Memes flooded social platforms. Shares dropped sharply after the May 25 unveiling in Rome. Yet orders have started rolling in. CEO Benedetto Vigna says both longtime customers and fresh faces want one. The backlash feels loud. The business math whispers something else. The Luce packs four electric motors, one at each wheel. Output hits 1,050 horsepower. Zero to 100 km/h comes in 2.5 seconds. Top speed reaches 310 km/h. A 122 kWh battery delivers up to 530 km of range on the WLTP cycle. The car weighs 2,260 kg but stays 400 kg lighter than some rival luxury EVs. It rides on an 800-volt architecture. DC fast charging adds 70 kWh in 20 minutes. Ferrari calls it a grand touring four-door five-seater. Not a track weapon. A refined performer that carries passengers.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.

Read More