Black Friday month is here. Brands and retailers have already started to slash prices on countless bestselling products (I’m tracking when every shop launches its Black Friday sales ). At the top of most people’s lists this year will undoubtedly be the Oura ring – arguably the hottest (and chicest) gadget this decade.

Thankfully for those in the market for the smart ring, Oura has slashed its smart ring in price every Black Friday for the past two years, with discounts of up to £150 on the smart ring in 2025. Amazon even took a huge 50 per cent off the Oura ring 4 in its latest Amazon Prime Day sale earlier this month.

While Black Friday doesn’t take place until the end of November, retailers are beginning their sales earlier and earlier every year, and I’m expecting to see some impressive savings in 2026.…