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Red Seat Ventures wants to be the Substack for audio creators

All Content from Business Insider·Lucia Moses·8 days ago
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Fox's Red Seat Ventures is taking aim at Substack with a new offering for creators

Chris Balfe of Red Seat Ventures (right) is looking for more top creators like Megyn Kelly (left). Marcus Ingram/Getty Images, Red Seat Ventures

Fox's Red Seat Ventures is coming for Substack.

Led by Chris Balfe, Red Seat made its name running sales and production services for podcasters including Tucker Carlson, Megyn Kelly, and Nancy Grace.

Now, as the lines between creators, podcasters, and writers continue to blur, it's adding newsletter functionality to its stack. The newsletter feature will live under Supercast, a company Red Seat bought this year that offers a menu of subscription options like livestreaming for creators. They can now build free and paid newsletters and track their performance on a dashboard.…

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