The Etsy Inc. headquarters in the Brooklyn borough of New York on June 25, 2024.

Victor J. Blue | Bloomberg | Getty Images

Etsy said Thursday it will no longer allow merchants to sell AI-generated recipes and patterns on its online marketplace, as part of a wider push to set firmer rules around the use of artificial intelligence on its platform.

In a blog post , Etsy said it's banning the sale of "functional guides" that are created using AI, including patterns, cooking recipes and instructions. The products are usually marketed as digital downloads, such as crochet or sewing patterns.…