If you’re going to take millions from a booster who is helping fund your football team, you should expect pushback when you fail to live up to expectations.

For those who haven’t noticed, we are no longer living in our fathers’ or grandfathers’ era of college athletics, when bags of money were dropped off on the back doorstep.

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The $100 handshakes are still prevalent, but they’re essentially the equivalent of walking into a bar and dropping a dollar into the tip jar.

TEXAS TECH’S $30 MILLION ROSTER RUNS INTO A BUZZSAW AS CINCINNATI DELIVERS SORSBY REVENGE IN TOP-10 UPSET

So when Texas Tech booster, and chairman of the board of regents, Cody Campbell takes to social media to comment on the Red Raiders’ loss to Cincinnati this past weekend, I can assure you he is trying to assure those who…