I run a video and social media agency. One of our offers is a studio shoot with ten edited clips.

A client who knew the offer wanted us to hand over the raw footage instead, but didn't want to pay the equivalent of the ten-clip package.

My argument was that the value isn't just in the editing. They're still getting the studio, cameras, audio equipment and the shoot itself. I reckoned they could easily get 20 clips out of that footage, rather than the ten we'd edit for them.

How would you handle that? Would you price a raw-only shoot separately and take out the editing cost, or price it around the value of the footage they're taking away?