Jaden Smith has officially unveiled his first full collection since being appointed Men's Creative Director at Christian Louboutin .
Launched on Wednesday (June 3), the luxury French fashion house's Fall/Winter 2026 collection looks set to kickstart a new era for Men at the Maison.
Arriving alongside a new campaign set inside a XVII century French château nestled in the heart of the French countryside, the cinematic imagery brings together a unique gathering of dignified figures — all of whom are dressed to the nines in the Maison's latest designs — each of them unified by a shared spirit of creativity and self-expression.
The campaign fuses "aristocratic grandeur with youthful energy," according to Smith, who added that the imagery celebrates individuality rather than uniformity.
"The campaign represents the Christian Louboutin man, through the lens of different generations living together within the same universe, each bringing their own perspective, energy, and way of expressing themselves," the actor…