For years, I believed that simply writing code, getting servers up and running, and keeping systems operational was the hardest job. While designing complex workflows in a manufacturing ERP, resolving PostgreSQL's WAL bloat issues, or protecting systems against DDoS attacks, I would always think, "This is it, the real challenge." Technical problems have their own unique, usually logical, solutions. However, at a certain point in my career, when I started developing my own products and bringing them to people, this perspective shifted. Technical issues can be solved, optimized, and progress within defined rules. Marketing, on the other hand, is a completely different world – often unpredictable and impossible to fully control. In this post, with my 20 years of field experience, I want to share the challenges of building and marketing a product from my own perspective. In my opinion, the difference in difficulty between these two areas is much deeper than we often realize and is frequently overlooked.…