Pinterest Rich Pins sound like a marketing thing, but the actual implementation is a developer's job. If a client asks you to "set up Rich Pins" and you've never done it before, here's exactly what you need to know, no fluff, just the technical breakdown.

What Pinterest actually needs from your HTML

Pinterest validates Rich Pins by crawling a URL you submit and looking for either Open Graph meta tags or schema.org structured data in the

. For most blog or article-based sites, Open Graph is the simpler path.

The minimum viable set of Open Graph tags for Article Rich Pins:

For product Rich Pins (e-commerce), you'll also need:

Validating before submission

Pinterest provides a validator at developers.pinterest.com/tools/url-debugger.…