In this article

01 From dozens of products to a handful of recommendations

02 The customer still reviews the purchase

03 The shopper has an activity log that retailers may lack

Meta’s Muse checks a shopper’s saved preferences, searches retailer websites and Meta’s product catalog, then filters the results into recommendations. A small study by Profound found that websites supplied most final choices, despite the catalog returning many more candidates.

Sensor Tower estimates put Muse above 10 million US downloads in 40 days, TechCrunch reported on October 20 .

From dozens of products to a handful of recommendations

Profound’s October 2 research covered 50 prompts in one retail category, using a single Muse account.…