Hey everyone, I've been running Meta Ads and Google Ads for a handful of small service-based clients (no e-commerce) and I keep running into the same frustrating problem: the leads my clients actually receive are consistently 20–30% fewer than what shows up in Ads Manager or Google Ads. It happens often enough that I can't chalk it up to coincidence. Quick context so the answers can actually be useful: - All sites are custom-built in Next.js + React (no WordPress, Wix, or similar) - I'm running lead gen campaigns, not e-commerce - I do the "basic" tracking setup, pixel/tag installed, conversion events configured, but clearly something isn't right I'm not here looking for a magic fix, because I know tracking issues are deeply situation-specific. But I'm new to PPC and I'd really appreciate any knowledge on this: **If you've dealt with tracking discrepancies like this**, what were the usual culprits in your experience?…