Another phone maker may be getting ready to join the wide-screen trend. Weibo tipster Digital Chat Station says vivo is developing its first wide phone that doesn’t fold. The launch is reportedly planned for 2027.

According to the tipster, the screen will measure under 6.5 inches. That would put it close to Huawei’s Pura X View, the 6.39-inch phone that kicked off the wide slab idea. There is no name, release date or spec list yet, and vivo hasn’t confirmed anything. The post also reportedly relies on a brand hint rather than naming the company outright. However, many seem to believe it could be vivo.

Why wide phones suddenly matter

Phone screens have been tall and narrow for years. That shape is easy to hold, but it is awkward for video, games and anything with two apps side by side. A wider screen trades some of that height for width, which looks more like a small tablet.

The format does appear to be catching on. Samsung’s Galaxy Z Fold 8 and Apple’s iPhone Duo both lean wide.…