In a TikTok video with over 82,000 likes, the person behind the camera zooms into the shelves at a Pennsylvania coffee shop, three rows stacked with an array of Torani syrups in flavors like blueberry, brown-sugar cinnamon, English toffee, and salted caramel. “I just know my latte isn’t going to be good,” the caption reads . Across social media, similar sentiments appear. “If I see these at a cafe, I’m walking out immediately,” says one tweet , co-signed by many commenters. In a multipart video series, another creator documents her journey of replacing all of her Torani syrups with ones from small businesses instead. Last year, the niche food newsletter Unsnackable published what was described as a “Torani tirade.”

It’s not just a Torani problem, though the brand — by virtue of its market dominance — tends to get the most flack on social media.…