Google Ads is testing an Apple Messages option within sponsored results. We recently covered a “Message” option appearing on sponsored ads that opened Google Messages, but an Apple Messages option is new to me.

This was first spotted by Anthony Higman, who shared it on LinkedIn along with a screenshot.

He wrote: “Apple Messages in Google Ads? So maybe a super secret beta? As ‘Message’ assets are currently in beta.”

Here is a screenshot of this.

Higman’s guess is that this could be tied to the “Message” assets that are currently in beta in Google Ads. That is only his theory, and it has not been confirmed.