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BY Anna-Louise Jackson

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While longevity may be the buzzword du jour in the wellness industry, the sorts of advancements initially targeted toward enhancing the performance of elite athletes could also help improve the quality of life of ordinary people.

Take cleats, for example. Many of us probably haven’t laced up a pair since our youth soccer days, but since shaking up the sports world last year with its injury-reducing smart cleats, Caddix is eyeing the opportunity to pivot and begin designing everyday footwear that could benefit the rest of us.

So often the focus on footwear advancements is related to enhancing performance, but that doesn’t necessarily translate to people who spend many hours on their feet—even if it’s not on a sports field.

“The emphasis needs to be put on longevity as it relates to wear and tear,” Jack Rasmussen, founder and CEO of Caddix, said at a Fast Company World Changing Ideas panel discussion at the Johns Hopkins…