Menu

1 / 3

Home Depot exec: No dynamic pricing for regular shoppers

All Content from Business Insider·Ben Shimkus·6 days ago
#72Kpl8S9
Reading 0:00
15s threshold

Home Depot IT chief says its digital price tags won't give consumers different prices

The Home Depot's chief information officer told Business Insider that electronic price labels can help delivery workers work more efficiently. Brandon Bell/Getty Images

Buying a screwdriver at Home Depot?

Well, you and your next-door neighbor should be paying the same price for the same product on the same day.

Angie Brown, the home improvement retailer's executive vice president and chief information officer, told Business Insider that it's exploring a larger rollout of its electronic shelf labels, or ESLs — the small digital placards that large retailers have been using to replace paper price tags.

When asked if those wireless-updatable tags could introduce dynamic pricing , Brown responded, "Absolutely not."

Instead, The Home Depot uses those tags to accurately inform customers when their store expects the next delivery of a specific product, Brown said.

"We love being able to show you on the sign, 'You can get…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.