A Brand activation that speaks to the soul

Untamed Heroine is a poetic tribute to resilience, identity, and the beauty of transformation.

Based on the Fall/Winter 2025 visuals, the coming-of-age story of our Untamed Heroine takes place in a Brontësque sketchbook—raw, romantic, and resolutely feminine: a journey through torn pages and deeply personal thoughts.

Gamification

The platformer gamification, imagined for the Brand’s target, reverts the usual approach of fast-paced arcade games typical of branded gamifications in favor of a more relaxed, story-driven discovery of a woman finding her voice, her courage, and her place in an ever-changing landscape.

The experience is a slow climb towards the summit of self-acceptance, divided in three scenarios, each representing the emotionality of our character.

Throughout her journey, the heroine retrieves pages of her personal diary, each progressively completing a poem that’s an ode to her future.

Untamed Heroine was cared for in its most minute details,…