A URL slug is the readable tail of a link — the part after the domain. For example, in example.com/blog/10-ways-to-fix-your-garden-spring-2026, the slug is "10-ways-to-fix-your-garden-spring-2026". A clean slug helps readers and search engines understand the page before they click it.

The rules are simple:

All lowercase — mixed case in URLs causes duplicate-content confusion.

Words joined with hyphens, not underscores or spaces.

No special characters — question marks, exclamation marks, ampersands and em dashes have to go.

Accents transliterated — "Café Menu 2026" becomes "cafe-menu-2026", not a broken string of percent-codes.

Short beats long — keeping a slug under about 60 characters is a good rule of thumb. Cut filler words rather than the meaning.

Examples:

"10 Ways to Fix Your Garden — Spring 2026!" becomes "10-ways-to-fix-your-garden-spring-2026".

"Café Menu 2026" becomes "cafe-menu-2026".

Doing this by hand for one post is fine. Doing it for fifty posts is where a tool earns its keep.…