TL;DR: I shipped image → PDF conversion but spent most of the week on SEO content instead of the planned batch UI and landing page. The numbers say that was the right call. Organic search became the #1 traffic source for the first time.

Convertify is a free image converter I'm building solo: Rust + Axum + libvips on the backend, Next.js 16.2 SSG on the frontend, PostgreSQL for landing page content. Every week I publish what worked, what didn't, and the real situation behind it.

Here's week 7.

What actually happened vs. the plan

The plan was clear: ship image → PDF with full batch UI (page size options, orientation picker) plus a dedicated /images-to-pdf landing page, and catch up on community engagement.

What actually happened: image → PDF conversion works — you can convert JPG, PNG, WebP to PDF right now. But the batch UI (combining multiple images into one PDF with layout controls) and the dedicated landing page didn't get built.…