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Trump calls Norway a ‘shithouse’; Oslo flushes back with toilet tourism campaign

After Donald Trump attacked Norway over his Nobel Peace Prize snub, the country’s tourism agency responded by showcasing its scenic public toilets, and turning the insult into a viral campaign.

4 min read Oct 31, 2026 06:51 PM IST First published on: Oct 31, 2026 at 06:19 PM IST

An image taken inside the public restrooms overlooking a fjord at the Stegastein viewpoint in Aurland, Norway, on September 27, 2026. (AP Photo)

When Donald Trump called Norway a “shithouse country”, the Scandinavian nation’s tourism agency decided to take the remark rather literally, and show the world that even its toilets can offer a view worth travelling for.

Visit Norway responded to the US president’s insult with a tongue-in-cheek campaign promoting some of the country’s most striking public restrooms, many set against fjords, mountains, rivers and the Northern Lights.…