Name: The Babydoll trend.

Age: Older than you think.

Meaning? Let’s come back to that.

OK. Appearance ? Everywhere. TikTok, Insta, all your socials. Also on the radio, if you still do that.

I call it the wireless. A song, right? More than a song, but we’ll come to that too. But yes, a song, currently No 1 in the UK singles charts, by Jamie Miller.

That name rings a bell. He was on The Voice in 2017.

From Wales, no? From Wales, yes! He grew up in Pontprennau in the north of Cardiff. Now he’s the first Welsh solo male artist to top the singles chart since …

Tom Jones? Not quite that far back. No, since Shakin’ Stevens’ festive hit Merry Christmas Everyone in 1985.

So after The Voice, Jamie’s career took off? Not really. He only came third, for a start. And even the aforementioned Sir Tom didn’t “spin his chair” for his fellow Welshman. Since then he’s played venues such as The Globe in Cardiff, and brought out a few records, but he has hardly taken the world by storm.…