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Lionel Messi #10 of Argentina celebrates after scoring his team's first goal during the FIFA World Cup 2026 Group J match between Argentina and Austria at Dallas Stadium on June 22, 2026 in Arlington, Texas.

Charlotte Wilson | Getty Images Sport | Getty Images

The FIFA men's World Cup U.S. television rights are formally up for auction.

FIFA is launching its tender offer Thursday for the 2030 U.S. media rights with an option for potential partners to also buy rights for the 2034 World Cup. FIFA wants bids in by Nov. 19.

YouTube, Netflix, Amazon and Disney are all interested, CNBC reported in July. Rights could sell for between $1.5 billion and $2 billion, some media executives predicted at the time. FIFA hasn't sold U.S.…