In this article

01 Search referrals are falling faster

02 An account will not mean handing over your real name

Reddit wants more of your browsing to happen after you log in. The company plans to test a primarily logged-in experience outside the U.S. as falling search referrals put pressure on its audience growth.

CEO Steve Huffman outlined the change on October 29 , but said Reddit is still deciding where to draw the line. He wants people arriving from search or a shared link to be able to see the linked post.

Reddit still has to decide how far visitors can browse without an account. The company has not announced a universal login deadline.

Illustrative stock photograph of social media browsing. Image: cottonbro studio / Pexels

Search referrals are falling faster

In its third-quarter shareholder letter , Reddit said the decline in search referrals accelerated late in the quarter.…