Whoop will soon offer paid users access to on-demand video consultations with doctors as it looks to stay ahead of growing competition from rivals such as Google’s Fitbit and other health tracking platforms.

The new feature to connect users with on-demand clinicians will currently be available for Whoop members in the United States, the fitness wearable brand said on Friday, May 9.

It is part of Whoop’s expansion of its membership experience that looks to connect users’ continuous biometric data with medical guidance in real time. Whoop also announced a suite of new health and AI-driven features that will be rolled out to members globally.…