Home / Google News / Google AdSense / Google AdSense Videos Placement & Sticky Requirements Removed

Oct 23, 2026 - 7:15 am

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Google updated its AdSense Video inventory restrictions policy to remove the placement requirement and the scroll-to-sticky requirements yesterday, October 22nd. Google removed this line from the policy , "For In-stream or Accompanying Content placements that transition to a sticky placement, the video player must start in the main content and only transition as a user scrolls the video player off the page."

Google announced the change yesterday and wrote:

On 22 October 2026, Google will update the Video inventory restrictions to provide clarity to publishers about the types of Accompanying Content that may monetize. Specifically, we are removing the requirements that Accompany Content must load within the body of the page and that sticky players must start in the main content of the page and only transition as a user scrolls the video player off the page.…