​Want to know which parts of your Facebook and Instagram ad campaigns Meta AI can handle better than you can? Wondering how to use Meta's newest algorithm changes and AI tools to lower your ad costs and improve lead quality?

​In this article, you'll discover how Meta's latest updates to ad placements, creative AI, the pixel, and business agents are reshaping what marketers need to control and what they should hand over to the algorithm.

This article was co-created by Tara Zirker with Michael Stelzner and Jerry Potter. For more about Tara, scroll to the end of this article.

Meta is rolling out changes that remove advertisers' ability to exclude individual placements at the ad set level. This includes the ability to target only mobile users, desktop users, iPhone users, or Android users. The change has started appearing in Ads Manager for some accounts and is expected to become universal.

​This isn't a surprise for experienced advertisers.…