When you think about successful online retailers, who pops into your head? I’ll bet it’s a direct-to-consumer (DTC) company like Brooklinen or SKIMS. These digitally native brands have built enormous businesses by making the shopping experience simple and personalized for their customers.

By Bobby Morrison, Chief Revenue Officer at Shopify

When you think about successful online retailers, who pops into your head? I’ll bet it’s a direct-to-consumer (DTC) company like Brooklinen or SKIMS. These digitally native brands have built enormous businesses by making the shopping experience simple and personalized for their customers.

Success stories like these, along with millions of others, have grown DTC commerce into a multi-billion dollar industry.…