16 min read

Data Visualization , UX , Design

Data visualisation sits at the intersection of two disciplines that rarely talk to each other: data and design. Many dashboards are technically correct and communicatively inert. They show the right numbers but still fail to produce a decision, a direction, or a change in thinking. Meriem Benhabiles explores what changes when you bring structured UX thinking to dashboards and data presentations, from the questions you ask before opening any tool to the decisions that determine whether an insight actually lands.

In organisations today, data has never been more available. Dashboards and performance decks exist for almost every function — sales, product, marketing, operations — and the tools to build them have never been more accessible.…