Opinion

Noam Scheiber

April 18, 2026 — 5:01am

Dan Sirk is a so-called fractional executive – meaning he works as the chief marketing officer for not just one company but two. Simultaneously.

It’s a juggling act made far more manageable by artificial intelligence tools such as Claude, Gemini and ChatGPT.

Meetings may drain your will to live, but at least they’re keeping you in a job. Adobe

It used to take Sirk three to six months, or longer, to build a custom website with a team of contractors. Now, it takes him about a month, and he can do it by himself. Drafting a messaging strategy used to take a week.

When I spoke to him in March, he had just finished this task in less than eight hours.…