The #SaveMassEffect petition to get Electronic Arts to stop sitting on the Mass Effect license after it closed series developer BioWare last week just reached over 200,000 signatures on Change.org. That’s an impressive number, but now, as the movement has had more time to coordinate and come up with plans of action, a representative of the group has purchased billboard time in Times Square for the day of October 26.

For those who don’t live in NYC, some of the billboards adorning Times Square’s screen-covered buildings allow the average person to purchase screentime for ads and the like. Sometimes people use it to shitpost, like when Overwatch fans put the game’s hero Venture in a skibidi toilet meme on the big screen.…