The name is a wink at one of the most recognizable slogans in 2000s rap. Yayo's "Free Yayo" shirt became a hip-hop staple when Eminem wore it during his performance at the 45th Grammy Awards, while the G-Unit rapper was behind bars for bail jumping after a New Year's Eve arrest in 2003.

The shirt got a second life in 2024, when Drake wore it and posted the fit to his Instagram Stories. "Once Drake wore the shirt, I got the call the next day. 'Spencer's wants to do a deal with you,'" he told Complex.

FEED YAYO premiered on Complex on August 6, with a debut cook-off among six chefs that featured comedian Donnell Rawlings .…