So imagine this: it’s 1984, and you’re in Thailand, and you just had this drink that cured your jet lag, and thought, you know what would make it better: “Bubbles”. Hard to imagine? Well, lucky for us, a certain Austrian entrepreneur has already done this. If you're not aware of him, then let me introduce you to Dietrich Mateschitz, an Austrian entrepreneur who discovered Krating Daeng , a Thai energy tonic drink, on a business trip and then partnered with its creator, Chaleo Yoovidya , and decided to carbonate the recipe and name it Red Bull, launching it as a modern energy drink in Austria on April 1, 1987.

The Infamous “Trash Can Myth”

Trash can myth? Sounds stupid, right? Like, hey yuna what are you high on? No, I haven't lost my mind(yet ;) ). Stay with me, lemme explain.

The trash can myth refers to the guerrilla marketing tactic used by Red Bull in the 1990s in London, England.…