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Bad Bunny’s Super Bowl halftime show had over 4 billion views, all-time record - 9to5Mac

9to5Mac·Ryan Christoffel·6 months ago
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The Super Bowl was almost a month ago, but the official numbers for Bad Bunny’s Apple Music halftime show were just released this week. And they confirm that the halftime performance was a record-breaker. First 24 hours of views for Bad Bunny’s performance broke records Last month shortly after the Super Bowl, Apple touted the success of Bad Bunny’s halftime show in a variety of ways. But it was too early to have actual viewership numbers yet. Finally though, just this week, those numbers were released. Roc Nation, the Jay-Z-founded company that partners with Apple Music on the annual halftime show, posted the record-breaking numbers on X . Total views of Bad Bunny’s performance in the first 24 hours were a massive 4.157 billion . 4.157 billion includes views all around the globe, from not only the official Super Bowl broadcast but also YouTube and “digital properties”—likely meaning social media more broadly.…

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