According to The Hollywood Reporter , Instagram today began testing a new long-form horizontal video format with select creators in the U.S. Here are the details.

Instagram doubles down on long-form horizontal video

Every now and again, Instagram tries to go after YouTube with a new product. IGTV, for instance, was one of the social network’s attempts at competing in the long-form video space.

However, IGTV never really took off, and Instagram eventually phased it out as it shifted its focus to Reels.

Today, as reported by THR , Instagram kicked off a new attempt to compete with YouTube with Features, a new format that supports horizontal videos up to 90 minutes long.

Aimed at podcasters and other long-form creators, the feature has already been tested in Brazil and is now expanding to select creators in the U.S.…