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Kendrick Lamar Told YG to Never Rush an Album Just to Get Out Of a Bad Deal

Complex | Music, Sneakers, Pop Culture, News & Shows·Trey Alston·3 months ago
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YG says a blunt conversation with Kendrick Lamar changed the way he approaches his craft — and now that approach has guided him to create the most focused album of his career. In a new interview with DJ Hed that premiered on June 4, the Compton rapper admitted he had been putting out projects primarily to satisfy contractual obligations in order to exit his Def Jam deal. That apparently changed when he had a conversation with Kendrick about his music. "I was talking to Dot, I'm playing him the album and shit ... I'm telling him about what I was doing, like putting out albums just to get out the deal 'cause my deal was fucked up," YG said around the 13:40 mark. "He [Kendrick] was like, 'Bro, you ain't never supposed to do that. You gotta give it your all every time.'" YG continued, explaining that he realized he’d "fucked up" and claimed that he is now "coming for everything." That renewed commitment is baked into The Gentlemen's Club , his seventh studio album and first project in six years.…

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