I’ll be in SF for AIE. If you are around and want to say hi / meet in person, shoot me an email at [email protected]. Generally speaking, if you spend tens of thousands of dollars on something, you want to see something come out on the other end. Some return on investment . O sure, not always. I’ve previously said that selling to consumers is sorta funny because they love spending money on things that waste time or actively cause pain . This is part of why the gambling apps are so popular these days. Why yes, I’d love to spend $100 on betting that Wemby scores a 3 pointer while doing a handstand and singing the national anthem in French. 1 But for businesses? I’ve basically never heard a business leader say that they were going to set a bunch of money on fire because it made them feel good, at least not the same way a whale will spend thousands on Genshin Impact gatcha pulls. Like, imagine if some serious business leader, like, idk, Mark Zuckerberg, decided to announce that Meta was going to burn money.…