Fresh research backed by the Social Gaming Leadership Alliance argues that Social Plus gaming has quietly become a sizable business in Virginia and Pennsylvania , even as officials in both states step up scrutiny of sweepstakes-style casinos. The reports, prepared by Eilers & Krejcik Gaming, describe Social Plus games as “a category of casino-styled social games that leverage sweepstakes promotions to award users with real cash and/or prizes,” while still following long-standing sweepstakes rules. The rules include offering a free alternate method of entry. Companies in the space also must meet payment processor standards such as know-your-customer checks, geolocation controls, and anti-money-laundering compliance. Political pushback against Social Plus games amid sweepstakes’ growth in Virginia and Pennsylvania Analysts estimate players across the country will spend about $12.5 billion on Social Plus games in 2025.…