Artificial intelligence (AI) is rewriting the playbook of so much of our lives — how we interact, how we learn, how we complete daily tasks, and sometimes even what we eat for dinner. So, of course, AI and the future of SEO are no different.

It’s been just over three years since ChatGPT took the internet by storm. While AI was technically nothing new in modern consumer (and marketer) lives, this level of AI had never been so accessible to the general public before, and they certainly haven’t taken it for granted. According to McKinsey, half of Google's results already have AI-powered results, and trends predict that number to hit 75% by 2028.

What does this mean for marketers? We’ll unpack how AI and SEO are converging, how AI has changed consumer behavior, and what it holds for the future of SEO.

Table of Contents

How AI is Impacting SEO

How Marketers Can Adapt SEO to AI

Frequently Asked Questions About AI and SEO

How AI is Impacting SEO

This topic is a complicated one.…